Cedars-Sinai

Medical Staff Pulse Newsletter

A BI-WEEKLY PUBLICATION FROM THE CEDARS-SINAI CHIEF OF STAFF October 4, 2019 | Archived Issues

Meetings and Events


Grand Rounds


Upcoming CME Conferences


Milestones

Do you know of a significant event in the life of a medical staff member? Please let us know, and we'll post these milestones in Medical Staff Pulse. Also, feel free to submit comments on milestones, and we'll post the comments in the next issue.

Submit your milestones and comments.

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Won any awards or had an article accepted for publication? Share your news about professional achievements and other items of interest.

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A New Mark for the Future of Our Institution

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Today, Cedars-Sinai is introducing a new logo! As you read in this morning's memo, "Cedars-Sinai Unveils New Logo," from Art Ochoa, JD, senior vice president of Advancement and chief advancement officer, this new logo honors our legacy, while establishing a more approachable, legible and modern visual identity that reflects our commitment to be an accessible institution.

This is the first significant update to our logo in nearly 60 years. You will notice that we are no longer using a hyphen in the logo. However, we will continue to use the hyphen in text. Additionally, the color red is brighter, the color grey is softer, and our secondary colors are more lively and welcoming.

As we roll out this refreshed brand identity, here are some important things to note:

  1. The rollout process will be an evolution that prioritizes no waste. Do not throw away any materials with the old logo but continue to use them until you run out—after that, items will be replaced.
  2. Both old and new logos will coexist for a period of time.
  3. There will be no extraordinary expense attached to the rollout process.

Here are some ways that you can begin using our new brand style:

Update Your Email Signature

We have a unified approach to email signatures. Use the email signature tool to easily create your email signature, which you can copy and paste into your signature block in Outlook. Please do not adust the formatting or attach logos, graphics, backgrounds or quotes to your email signature.

Download New Templates

Frequently used digital materials have been updated and are available for use now, including templates for flyers, presentations and memos. You can find the templates available for download here. We have more templates coming soon. If you don’t see what you need, please check back in a few days.

Business Cards and Stationery

When you are ready to order new business cards and stationery, we are pleased to offer you a convenient ordering process. Don't forget to use up your existing material first! To order, please follow this link and click the "Login" button in the upper right-hand corner and register. Once your registration is approved, product selections will become available.

Promo Item Store

We've updated merchandise and are pleased to offer an online ordering portal. Please visit the wholesale promo item store to place orders for your marketing and promotional needs. If you are looking for an item that is not on the store, contact brand@cshs.org.

Need to use the new logo?

If you have materials that require a logo, please submit an online request. The Brand Strategy and Creative Services team will be managing logo uses in order to preserve the integrity of our brand.

This request link, along with many of the links and resources described, will be available on the intranet. You can find them by going to Home/Administrative/Marketing & Communications or by clicking here.

For more information, contact brand@cshs.org.