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Project Will Help Visitors Find Their Way

The green line represents the medical center's Plaza Level walkways, which will now be called the Plaza Pathway. The Plaza Pathway is the most efficient, visitor-friendly way of reaching the majority of campus destinations.

The Cedars-Sinai campus is city-like in many ways—towering buildings, multiple parking structures, crisscrossing streets dotted with cars and buses. The campus shares another city characteristic: Visitors often can be identified by the "I'm lost" look in their eyes.

"From the moment patients arrive on campus, we want their experience to be positive," said Mark Gavens, executive vice president of Hospital Operations and chief operating officer. "Every aspect of our patients' experience can impact their health, and that includes any difficulties our campus presents. We want Cedars-Sinai's physical environment to be as highly regarded as our medical care."

To help achieve that goal, Cedars-Sinai is kicking off a multipronged "wayfinding" project. Wayfinding refers to information systems—such as signs, maps and symbols—that help people navigate complex environments.

The Plaza Pathway

Pedestrian-orientation kiosks featuring a "you are here" map
highlighting the Plaza Pathway, major destinations and campus
amenities will be located at several points along the pathway.

Topping the wayfinding to-do list is transforming the medical center's Plaza Level walkways that connect most buildings and campus amenities (eateries, gift shop, conference rooms) into what will now be called the Plaza Pathway.

The Plaza Pathway is the most efficient and visitor-friendly way of reaching the majority of campus destinations. Making patients and other visitors aware of this preferred pedestrian route key, so a variety of wayfinding tools are being installed throughout the Plaza Pathway, including:

  • Vertical markers, topped by a symbol for walking, will define the pathway.
  • Plaza Pathway markers also will direct people to building entrances.
  • Pedestrian-orientation kiosks featuring a "You Are Here" map highlighting the Plaza Pathway, major destinations and campus amenities will be located at several points along the pathway. Kiosks and markers will be illuminated for nighttime visibility.

Simplified Building Names

Many Cedars-Sinai buildings have long, potentially confusing names. That's why simplified names will be used on Plaza Pathway signage.

  • Advanced Health Sciences Pavilion becomes Pavilion
  • North Tower, Pro Tower, South Tower become North Tower, South Tower
  • Samuel Oschin Comprehensive Cancer Institute becomes Oschin Cancer Center
  • Saperstein Critical Care Tower becomes Saperstein
  • Steven Spielberg Building becomes Spielberg
  • S. Mark Taper Foundation Imaging Center becomes Taper
  • Thalians Health Center becomes Thalians
  • East Medical Office Tower becomes Medical Offices East
  • West Medical Office Tower becomes Medical Offices West

A badge buddy is being developed to help employees remember these simplified building names.

New Ways to Give Directions

Fifty employees, primarily representing patient-facing departments, recently were given a wayfinding project overview and guidance to help visitors more easily navigate the Cedars-Sinai campus. These "wayfinding champions" will be sharing with co-workers new ways to give directions, including:

  • Whenever possible, direct people to reach their destinations by using the Plaza Pathway
  • When giving directions, use the new, simplified building names
  • Tell visitors to look for the new wayfinding signs along the Plaza Pathway

Pedestrian-orientation kiosks and vertical markers will be illuminated for nighttime visibility.

The Plaza Pathway and new signage should be incorporated when providing directions; this should make both giving and understanding directions easier. For example, here's how directions should be given for walking from the P4 parking structure's Green Zone to Harvey Morse Auditorium:

  1. Take the green elevators to the Plaza Level
  2. Follow the Plaza Pathway to the South Plaza
  3. Once inside, follow the signs to Harvey Morse Auditorium

"For this initiative to have maximum impact, employees enterprise-wide need to be wayfinding champions," said Rick B. Jacobs, executive vice president and chief strategy officer. "Everyone should become familiar with pathway signage and make a conscious effort to direct visitors to the Plaza Pathway. Small steps like this will contribute to visitors having a positive experience."

Looking Ahead

Other components of the Cedars-Sinai wayfinding project will be rolled out in the coming and months, including:

  • Digital wayfinding tools for the Cedars-Sinai mobile app
  • Trip-planning tools for the Cedars-Sinai website
  • New exterior signage for drivers and pedestrians
  • New interior signage campus-wide

Check future issues of The Bridge for and the intranet wayfinding project updates.